Our Mission

Whether as a citizen or as a professional, thinking deeply about the consequences of our actions has never before been so important. Environmental degradation, increasing social and economic inequality, the rise of populist politics: the root of these problems is in many ways a mindset, one that sees the obvious rather than the complex, the short term rather than the long, and the parts rather than the whole. Extending our ability to think in systems will play a vital role in addressing our modern day challenges and shortcomings, and this is our mission at Loops Consulting.


In the contexts of education, business, and public policy, we offer practical and engaging tools to help people think better and deeper about the extended consequences of different actions, whether that be the policies they vote for, the strategies they adopt, or the personal choices they make.



At Loops, we use both qualitative and quantitative system dynamics. Qualitative system dynamics involves drawing causal maps that show the different cause and effect relationships that are assumed to give rise to a certain issue or system being studied. These maps can sometimes provide sufficient insight for analysis and for deciding on a course of action. However, our minds are often unable to imagine how a complex system of interrelated variables will co-develop over time. This is why qualitative models often need to be quantified. When simulated, quantified models act as aids to our limited cognitive capacities, allowing us to understand the dynamics of different systems better than we ever could through our minds alone. For this, system dynamics uses specially designed software, which is similar to spreadsheet software, but with a more intuitive interface. We apply system dynamics tools in several contexts:



We create free online educational content that demonstrates how the teaching of system dynamics can significantly improve a student’s ability to recognise and deal with complexity. This is why we have collaborated with The Sustainability Laboratory to create two open access online educational courses.

Our first course Sustainability: Definition & Five Core Principles serves as an introduction to qualitative system dynamics and to the system dynamics methodology in general.

Our second course Systems Thinking and Systems Modelling serves as an introduction to quantitative system dynamics, using simulation models to help increase understanding of sustainability related topics and principles, as outlined by The Sustainability Laboratory.

Our long term vision is that system dynamics will be integrated into 1st, 2nd, and 3rd level education systems throughout the world. Most national education systems are currently lacking any curriculum for developing a student’s ability to think as a local, national, and global citizen. There is currently no methodology that is commonly taught in schools and that helps students to think about long term impacts of different decisions, to think about issues from several perspectives, to predict the unintended consequences of different actions or strategies, or to create effective strategies that have high leverage.

We believe that system dynamics is an excellent tool for helping to resolve these shortcomings in our education systems. By encouraging students to think operationally and to be explicit about their assumptions, we believe that we can help create an education system that is better adapted to modern and future challenges, and we ask for your support in making it happen. Please feel free to share our existing educational courses with whoever you like, and feel free to reach out if your are interested in having a workshop on systems thinking, or if you have an idea for developing a new course about systems thinking or systems dynamics.



Today’s world is more uncertain than ever. Businesses can decide to either shy away from this complexity, or to tackle it head on. We believe that system dynamics is an essential tool for tackling it head on.

System dynamics can serve as a way of analysing the long term effects of different strategies or of fostering communication between departments or teams that are usually silo’d. This is particularly true with group model building exercises, in which different stakeholders gather together in a room to create a system dynamics model of a shared issue. In this context, system dynamics modelling serves as both a analytical and communicative tool, allowing for different stakeholders to synthesise information and reach new insights.

System dynamics also serves as communication tools to external stakeholders, by allowing one to use models to demonstrate the logic of certain policies or strategies which might have some counterintuitive benefits.

Reach out to us here if you are interested in learning more about our business consulting services.



We work with government and NGOs to garner insights through system dynamics analyses of complex social issues. Issues such as housing, healthcare, the energy system and national security are increasingly being recognised as in need of a systems perspective, and we believe that system dynamics is one of the most effective methods for delivering that perspective.

Reach out to us here if you are interested in learning more about our services for your organization.



There are many tools that can help one to extend their ability to think in consequences, but we believe that few are as intuitive or effective as system dynamics. System dynamics is a methodology that was developed in the early 1950s to help businesses better understand the unintended consequences of their policies and strategies. It involves the creation of qualitative and quantitative models that help one to elicit the extended cause and effect relationships that are relevant to a certain issue, and to identify high leverage solutions to those issues.


After its original conception as a tool for business strategy design, system dynamics was later applied in the context of public policy, helping to reveal ways in which many government policies at the time were creating the very problems they tried to solve. System dynamics then had a major impact on the burgeoning sustainability movement with the publication of the Limits to Growth book in 1972, the findings of which were based on a system dynamics model and explained using system dynamics diagrams. Since then, countless governments, businesses, students and everyday citizens have used system dynamics as a way to understand how the world works and how their strategies,  policies or actions are likely to play out over time. We invite you to do the same, adding a new language through which we can engage together with the complex challenges of our time.



Our multinational team consists of seven young professionals with diverse academic and professional backgrounds who share a passion for simulation modelling, strategic development and a sustainable, resilient planet. Our different backgrounds allow us to draw upon a multidisciplinary approach to the challenges being faced by our clients. It also makes it possible to put together the team facilitating the process based on the specific context and needs of the client. Click on the images below for a further introduction of our team members.


The systems-thinking lens allow us to reclaim our intuition about whole systems and hone our abilities to understand parts, see interconnections, ask “what-if” questions about possible future behaviors, and be creative and courageous about system redesign.”
— Donella H. Meadows, thinking in systems: a primer